Tech
Contentful
GRM Digital builds headless websites and apps on Contentful, giving content teams flexible editing and engineering teams a clean API-first foundation.
What is Contentful?
Contentful is a headless content management system: content is modelled as structured data — entries, fields, references between them — and delivered through an API to whatever front end displays it, rather than being tied to a fixed page builder.
It's built with a strong developer experience and a large ecosystem of apps and integrations, and is commonly chosen by teams who want flexibility in exactly how content is modelled and delivered.
The technology
What Contentful is good for
Custom content modelling
Content structures are defined to match exactly how a business actually works, rather than forcing content into generic templates.
Multi-channel delivery
The same content can power a website, an app, and other channels from one source.
Developer-friendly ecosystem
A large library of apps, integrations and a strong API make it a comfortable platform for engineering teams to build on.
Independent content & engineering teams
Content editing and front-end development are decoupled, so each team can move at its own pace.
Flexible for varied content types
Works well for content-rich sites with many different, evolving content structures rather than a handful of fixed page types.
Enterprise-ready governance
Roles, environments and workflow tools support larger organisations and regulated content processes.
Why GRM Digital uses Contentful
We're a Contentful partner alongside our Kontent.ai and Sanity accreditations, because no single headless CMS is the right answer for every client. Contentful tends to be the platform we reach for when a client's content structures are genuinely varied and custom, and their team wants a strong developer ecosystem around integrations and tooling.
As with the other headless platforms we work in, the choice comes down to your team's preferences, your existing tech stack, and how your content actually needs to be modelled — not which platform we'd rather sell you.
Related services
How this fits into what we do
Contentful is one of several headless platforms we build on, chosen to fit the project rather than the other way around.
Building World-class Digital Experiences
FAQs
Common questions about Contentful
Not sure which headless CMS is right for you?
We work across Contentful, Kontent.ai and Sanity — tell us what you need and we'll recommend the one that actually fits.