Kontent.ai

Kontent.ai is a headless, API-first content management system. Instead of managing pages the way a traditional CMS does, content is stored as structured data — articles, products, components — and delivered wherever it's needed through an API, whether that's a website, a mobile app, or a digital screen in a showroom.

Because the content layer is separate from the front end, the two can be built and updated independently. We typically pair it with React for the front end, which is a natural fit since both are built around reusable, structured components.

We hold Platinum partner status with Kontent.ai, and recommend it when a client needs genuine separation between their content and their front end — typically larger organisations with a dedicated marketing team and more complex content governance needs than a traditional CMS handles well.

It was the platform behind our headless rebuild for the Heritage Network, where structured, reusable content mattered more than a single fixed page template. Paired with React, it let us build a fast, flexible front end while giving their team a modern way to manage content day to day.

As with every platform we work in, we recommend Kontent.ai on fit, not habit — for a simpler content-managed site, a traditional CMS is often the faster, more cost-effective choice.