A luxury website build for a luxury British brand
As the business looked to scale, they faced difficulties with their online presence, which was based around a dated, bespoke built Content Management System. The bespoke nature of their site meant that the internal marketing team were struggling to update the website without the need for costly intervention from the sites original developers.
Enabling fast content creation
Choosing the right CMS
Quintessentially contacted GRM to develop a more streamlined CMS platform that will be easy to amend by the internal marketing team.
GRM carried out numerous consultations and workshops around requirements to ascertain the best fit for Quintessentially. Many of their future marketing plans focussed around content creation, automation and CRM integration, therefore Kentico CMS was seen as the perfect fit. GRM provided a clear business case for Kentico, outlining how it would streamline their marketing activity and ultimately save costs through reduced software integrations.
A luxury outcome
The new Kentico CMS website has provided Quintessentially with a robust, easy-to-edit CMS system that significantly enhances their online presence.